Nike Sport Retail Design – Football Corner Design and Build at Sport 85 Rome
Our first project for Nike involved designing and building a dedicated football corner inside the Sport 85 store in Rome. Positioned strategically right at the entrance adjacent to the main window display, this shop-in-shop space blends brand heritage with innovative retail design.
The corner features original Nike fixtures alongside custom-designed elements tailored specifically for the space, ensuring a cohesive and immersive brand experience.
A standout feature is the flooring: synthetic grass that instantly evokes the football pitch, creating a direct, sensory connection with the product and the Nike Football universe.
This project highlights how sport retail design can elevate brand performance and consumer engagement by seamlessly combining aesthetics, functionality, and storytelling.
Discover the football corner for Nike in Sportler’s Flagship in Bozen
NIKE FOOTBALL SPORTLER BOLZANO | Retail Design | Vandadesigners
