NIKE FOOTBALL CORNER | SPORTLER BOLZANO

Shop-in-shop design · Fixture design · Construction management, 40 sqm

Inside the Sportler flagship store in the centre of Bolzano, one of the most important sports stores in Northern Italy across seven floors, we designed and built the Nike Football corner.

The project is part of a broader intervention: VANDA designed all the Nike corners in the building, women’s and men’s, distributed across the different floors of the store. Each corner has its own visual identity, coherent with the Nike DNA but adapted to the specific product category.

The Football corner

Forty square metres entirely dedicated to the world of football. The synthetic green grass flooring defines the perimeter of the corner immediately, marking the boundary between the Nike Football space and the rest of the store without physical barriers.

The black metal structures create a compact and readable display system: shoe shelving along the walls, racks for team jerseys, a central display table that becomes the focal point of the installation. The jerseys of the major European clubs, Inter, Barcelona, the national teams, are the protagonists of the space and immediately communicate the universe of reference.

The overhead lighting enhances the product and creates a performance atmosphere that stands out clearly from the brighter, more neutral environment of the rest of the store.

Client: Nike / Sportler Location: Bolzano Year: 2016 Surface: 40 sqm Scope: Shop-in-shop design, fixture design, construction management Studio: VANDA Designers