CISALFA FOOTWEAR WALL | Retail Design

Cisalfa Footwear Wall: A New Display System for the Rome Flagship Store

Breaking the linearity of a traditional shoe wall

Alongside the redesign of the women’s area, VANDA was also entrusted with the Cisalfa Footwear Wall project inside the same Rome flagship store. The main challenge was to keep the original product capacity unchanged while breaking away from the strict linearity that typically defines a traditional shoe wall.

Rather than a single continuous grid of shelving, the wall needed a system able to create rhythm and hierarchy, guiding the eye toward specific products without sacrificing the overall display capacity the store required.

A hierarchical display system

To achieve this, three types of additional display elements were designed: the Tetris Shelves, available in three variants, the Focus Points and dedicated bases for frontal product display. Together these elements build a true hierarchical code, capable of guiding attention across the wall and giving certain products more prominence than others.

Visual anchors that guide the eye

Simple vertical layouts, created through the display bases, work alongside integrated shelf lighting to establish a first level of visual rhythm. From there, the Focus Points and magnetic graphic panels take the composition further, creating illuminated moments of maximum exposure for key products within an otherwise dense wall of footwear.

Grey tones for the men’s section

In the section documented here, dedicated to men’s footwear, the display system is built around dark grey concrete-effect panels, staggered shelving and backlit graphic inserts for brands including Nike and Puma. LED strips and painted perforated metal sheets complete the material palette, giving the wall a technical, gallery-like character suited to a broad range of sneaker silhouettes.

A coordinated language across genders

The same display logic extends to the women’s footwear section, where white and pink finishes echo the palette already established in the women’s sportswear department. This shared material language ties the footwear wall to the rest of the store, reinforcing a coherent identity across every category.

From the Cisalfa Footwear Wall to our approach to retail design

The Cisalfa Footwear Wall project reflects how VANDA designs display systems capable of doing more than simply holding product, building visual hierarchy and rhythm into what could otherwise be a purely functional element. This attention to detail continues to inform our retail design work for sport and fashion brands across Italy and Europe.

Related projects

Discover also the CISALFA and CASE LEONI projects.