Starting from scratch.
Paola came to our studio on a warm spring afternoon. She had a dream: to open a pastry shop in Piacenza — a tough city for someone who wasn’t born there. She had done some research and decided to trust us with her vision.
She didn’t yet have a name, a space, or a clear identity. She only knew one thing: she wanted to create and sell walking “cannoncini,” and she wanted us to design everything — from the naming to the brand identity, interior concept, and architectural layout.
Exactly the kind of project we love: complete, coherent, and full of potential.
We always say that a strong concept starts with a consistent identity. That’s why we designed everything to reflect the same sweet, rounded, inviting world — starting from the name.
Cannoncino came to us almost instantly. Simple, evocative, familiar. From there, the concept followed: we drew inspiration from Rudolf Steiner’s Goetheanum in Dornach, with its fluid, asymmetrical architecture and soft, organic lines.
We rounded every edge. We softened every corner. The space is entirely custard-yellow, from floors to ceilings, punctuated by curved benches and glowing brass-and-glass lights.
The result is immersive and multisensory.
Imagine walking into a freshly baked cannoncino — muffled sounds, the scent of butter and sugar, creamy shapes, warm textures. That’s the experience we wanted to create.
Cannoncino is not just a pastry shop. It’s a space where branding, architecture and imagination melt together — just like custard in a perfect bite.
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