ADIDAS ORIGINAL KIDS | PITTI BIMBO STAND Florence

A minimal stand for Adidas Originals Kids at Pitti Bimbo

For Pitti Bimbo, the Florence trade fair dedicated to children’s fashion, we designed the Adidas Originals Kids stand with an essential white and blue palette, letting the product take centre stage without distraction. The large trefoil logo stands on a textured white wall and becomes the visual anchor of the space.

Suspended displays as sculptural objects

The sneakers are presented on white rods with suspended discs at different heights, composing a playful sequence that echoes the scale and lightness of the brand’s young audience. A swing-like platform, held by white ropes, displays a pair of baby shoes instead, turning the act of display into a small story.

A hero product and the apparel on show

An illuminated glass case isolates a single model as the hero piece of the collection, while suspended rails hold children’s apparel in red, black and white. The result is a clean, orderly stand designed to tell the Adidas Originals Kids story with clarity.

A balance between play and precision

Pitti Bimbo is a trade fair context aimed at both industry professionals and families, and the stand needed to work for both audiences. The essential palette and playful displays let the project communicate professionalism to buyers and lightness to younger visitors, within the same space. The rod displays and the swing-like platform introduce a playful element rarely seen in a trade fair stand dedicated to apparel. Balancing this playful tone with the visual order of the overall project required careful calibration. Every detail, from the illuminated case to the suspended rails, contributes to this balance without ever overpowering the others.

Related projects

Discover also the SPORTSCHECK FLAGSHIP and LAVANDERìA projects.