ADIDAS ORIGINAL KIDS Pitti Bimbo – Trade Show Stand Design Florence
When edible architecture becomes brand experience
Trade show stands typically use conventional materials: fabric, wood, metal, acrylic. Predictable. Safe. Forgettable.
For Adidas Original Kids at Pitti Bimbo 2014 in Florence, we asked different question: what if the stand itself was the experience? What if architecture could be touched, eaten, shared?
The answer? A wall built entirely from thousands of marshmallows. Not marshmallow-inspired. Not marshmallow-colored. Actual edible marshmallows creating textured architectural surface that young visitors could take, eat, play with.
This Adidas Pitti stand design transformed conventional trade show thinking into interactive brand moment that children remembered long after leaving Florence.
The trade show stand challenge
Pitti Bimbo operates at scale. Hundreds of children’s brands compete for buyer attention across massive exhibition space. Visual noise everywhere. Every brand shouting for visibility.
Within this context, Adidas Original Kids needed stand achieving multiple objectives simultaneously. Attract buyers walking past. Engage children accompanying parents. Communicate brand playfulness while maintaining premium positioning. Create memorable experience driving post-show conversations.
Traditional stand design couldn’t deliver these outcomes. Rather, we needed concept fundamentally rethinking what trade show architecture could be.
Designing for children through material surprise
We began with simple insight: children think about materials differently than adults. Adults see function. Children see possibility.
What do children instinctively want to do? Play. Touch. Explore. Take things. Traditional trade show stands actively discourage these behaviors—don’t touch displays, stay with parents, look but don’t interact.
Our Adidas Pitti stand design invited opposite behaviors. The marshmallow wall wasn’t off-limits. Rather, it was interactive playground. Children could pull marshmallows from the wall, eat them, share them. The architecture itself became toy, snack, conversation starter.
Moreover, the material choice communicated brand personality perfectly. Adidas Original Kids balances athletic heritage with playful contemporary spirit. Marshmallows—sweet, soft, fun, slightly unexpected—captured that balance materially.
Constructing edible architecture
Building architectural wall from marshmallows required solving technical challenges.
Structural integrity – Marshmallows needed supporting system maintaining wall shape while allowing removal. We developed backing structure that held marshmallows securely yet released them easily when children pulled.
Visual consistency – Thousands of marshmallows created uniform textured surface, almost cloud-like. The white color provided perfect neutral backdrop for Adidas’s colorful kids’ apparel.
Hygiene and safety – Working with edible materials at trade show demanded careful planning. Fresh marshmallow supply. Proper handling protocols. All while maintaining spontaneous, playful atmosphere.
The result? Architectural surface that looked beautiful, functioned structurally, and delivered completely unexpected tactile experience.
Clean minimalism amplifying the surprise
The marshmallow wall’s impact depended on surrounding design restraint.
We kept everything else deliberately minimal. White display platforms and plinths. Suspended rope swings adding playful verticality without visual clutter. Rope-hung Adidas trefoil logo and shelving reinforcing brand identity. Clean white floor extending cloud-like aesthetic.
Product presentation used simple white rails and suspended mannequins. Colorful Adidas Original Kids tracksuits, jackets, and shoes provided chromatic energy against neutral backdrop. The apparel colors popped dramatically—reds, blues, greens, oranges—creating rainbow effect that attracted attention across exhibition floor.
This minimalist approach ensured marshmallow wall remained focal point rather than competing element among busy design language.
Creating memorable brand moments
The stand succeeded beyond product display. It created stories.
Children remembered the marshmallow wall. Parents photographed it. Buyers discussed it. The stand became talking point throughout Pitti Bimbo—not just for Adidas buyers but across entire trade show community.
This memorability matters profoundly in trade show contexts. Buyers visit hundreds of brands. Stands blur together. But edible architecture? That stays memorable. Consequently, Adidas Original Kids remained top-of-mind long after Florence.
Trade show stand design expertise
If you’re developing trade show stand design requiring concepts that break conventions and create genuine engagement rather than passive viewing, VANDA brings expertise translating brand personality into experiential architecture.
We understand that successful stands don’t just display product. Rather, they create moments, tell stories, invite interaction. From edible walls to unexpected materials to playful spatial concepts, we design trade show presence that stands out in crowded contexts.
Adidas Original Kids Stand, Pitti Bimbo Florence
Client: Adidas Original Kids
Trade Show Stand Design: VANDA Designers
Location: Pitti Bimbo, Florence
Year: 2014
Concept: Edible marshmallow wall, interactive play-focused design
Typology: Trade show stand, experiential design, children’s brand
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