REFURBY | Branding

Refurby: a Clear Corporate Image for a Young, Smart Brand

Building a coherent identity from logo to storefront

When a new business takes its first steps, conveying the values of the brand and its founders becomes one of the most important tasks of all. Building a solid, consistent image tied to the brand helps it become instantly recognizable, turning it into something potential customers encounter naturally in their everyday life and then choose to trust.

For a company to feel truly recognizable, every communication tool that gives shape to its image needs to speak the same language. Consistency between the online and offline worlds matters just as much, so that when a customer walks into the physical store, they find the same tone that convinced them to visit in the first place.

A young brand with a clear mission

Refurby is a startup focused on refurbished tech products, built around the idea that buying second-hand is a genuinely conscious and ecological choice, not simply a cheaper one. This gives the brand a dynamic, environmentally aware character, aimed at people who love technology while caring about the ethical weight of their choices.

To carry this message, we designed a clear, strong and easily recognizable logo with a playful touch. The mark uses a 3D anaglyph effect, the kind associated with the red and blue glasses of early 3D cinema, giving the brand a nostalgic, slightly retro-futuristic personality.

The same anaglyph effect appears across several variations of the identity, adapting the logo to the full corporate image and to social media publishing.

A payoff built from four words

A logo alone rarely says enough, especially in a brand’s early days, so we chose four words to build a payoff able to communicate the company’s values and goals immediately: Reuse, Relove, Repair, Recycle.

A store concept that starts from the logo

In developing the store concept, we started exactly where the brand itself starts, the logo, treating the physical store as another essential piece of the same coordinated image. Red and blue accent lines echo the anaglyph effect throughout the space, tying the retail environment directly back to the brand identity.

From Refurby to our approach to branding

The company’s development plan includes opening numerous stores across the country, all meant to share the same visual language established from the very first logo sketch. The Refurby project reflects how VANDA approaches branding for young, values-driven companies, building a coherent identity that can travel naturally from a business card to a full retail environment.

Related projects

Discover also the Refurby and LAVANDERìA projects.