NIKE WOMENS CORNER SPORTLER BOLZANO – Performance Retail Design

Bringing Nike’s global performance identity to Europe’s most iconic sport store

When Nike needed to establish comprehensive retail presence across all six floors of Sportler Bolzano—one of Europe’s largest and most spectacular sport retail destinations—they trusted VANDA with complete design execution.

This wasn’t a single corner project. Rather, Nike entrusted us with designing all their spaces throughout Sportler’s legendary 4,500 sqm Alpine flagship store. The featured Nike women’s corner at Sportler Bolzano represents our approach: honoring Nike’s global brand standards while optimizing for this unique retail environment.

Nike’s challenge at Sportler Bolzano

Sportler Bolzano is retail theater at its finest. Six floors. A 7-meter sailing boat suspended through four levels. Indoor running tracks. 110 brands competing for attention. 50,000+ visitors discovering 40 sports disciplines.

For Nike, establishing powerful brand presence here required more than standard shop-in-shop templates. Instead, they needed design that would command attention within Sportler’s architectural drama while serving the sophisticated Alpine sports community.

Moreover, Nike required consistency across multiple corners spanning different floors and sports categories—all spaces needed to feel unmistakably Nike while adapting to varied architectural conditions and customer flows.

Comprehensive Nike retail design solution

Our scope encompassed all Nike spaces within Sportler Bolzano, with particular focus on the Nike Women’s Training & Sportswear corner.

Strategic space planning – We analyzed customer circulation patterns across Sportler’s six floors, identifying optimal Nike touchpoints that maximize visibility and accessibility. Each Nike corner captures traffic naturally while maintaining brand prominence.

Nike’s modular systems, enhanced – Working within Nike’s global retail standards, we implemented their structural systems with site-specific adaptations and enhancements. This approach ensured brand consistency while optimizing for Bolzano’s unique context.

Performance meets lifestyle – The women’s corner balances Nike’s dual offering: high-performance training gear and lifestyle sportswear. We designed zoning that clearly communicates each category’s purpose while maintaining unified Nike brand experience.

Flexible fixture systems – Seasonal shifts between winter sports dominance and summer outdoor focus demanded adaptable displays. Our fixture design accommodates Nike’s product rotations and campaign refreshes without requiring architectural changes.

Design execution for Nike’s standards

Nike retail design demands precision. Global brand guidelines specify materials, lighting, fixture types, and spatial organization. Our challenge was implementing these standards within Sportler’s existing architecture.

Material integration – Nike’s performance aesthetic translated through clean finishes and technical materials that complement Sportler’s Alpine retail environment. We maintained Nike’s signature look while respecting the host venue’s character.

Lighting strategy – Product visibility is critical in Nike retail. We designed lighting systems that highlight apparel and footwear effectively despite Sportler’s varied ceiling heights and dramatic architectural features like the suspended boat installation.

Brand presence hierarchy – Within Sportler’s multi-brand environment, Nike needed clear visual dominance in their designated spaces. We achieved this through strategic signage placement, color blocking, and fixture positioning that creates unmistakable Nike zones.

Customer experience flow – We designed circulation within each Nike corner to facilitate browsing, product interaction, and purchase decisions. Entry points invite exploration. Product zones flow logically. Checkout integration maintains seamless experience.

Women’s training and sportswear focus

The Nike women’s corner showcases Nike’s complete performance and lifestyle offering for female athletes and active consumers.

Training zones emphasize technical innovation—fabrics, fit, function. Display systems highlight product features that matter to serious athletes. Sportswear areas celebrate Nike’s lifestyle versatility through styling that shows how performance aesthetics translate to everyday wear.

This dual presentation required sophisticated spatial organization. We created visual separation between performance and lifestyle without fragmenting the Nike brand story. Consequently, customers navigate easily between training gear and casual sportswear while experiencing cohesive Nike identity.

Delivering for Nike’s retail strategy

Designing all Nike corners at Sportler Bolzano demonstrates VANDA’s capability executing complex multi-space retail projects for global brands within premium host environments.

Nike chose us because this project required more than applying templates. Instead, it demanded understanding their brand standards deeply while problem-solving site-specific challenges across six floors of varied architectural conditions.

The result validates Nike’s trust: brand corners that command presence in one of Europe’s most competitive sport retail environments. Spaces that serve Sportler’s discerning Alpine clientele while maintaining Nike’s global performance identity.

From Bolzano’s mountains to Nike’s worldwide retail network, this project proves successful brand integration requires balancing consistency with adaptation—honoring global standards while optimizing for local conditions.

Nike Women’s Corner, Sportler Bolzano
Client: Nike
Interior Design: VANDA Designers
Location: Sportler Flagship Store, Piazza Municipio, Bolzano
Scope: All Nike corners across 6-floor store
Featured: Nike Women’s Training & Sportswear
Typology: Shop-in-shop design, brand integration, sport retail

Explore our Nike retail projects

RETAIL DESIGN | Vandadesigners

Design for your global brand

Contatti VANDA Designers | Studio Design e Architettura