Nike shop-in-shop – Sport retail design inside Cisalfa Bergamo
The Nike corner inside Cisalfa Group in Bergamo is a complete sport retail design project, comparable in complexity and attention to detail to a standalone flagship store fully dedicated to running.
Designing a shop-in-shop involves unique challenges: the customer journey begins far before entering the Nike area—often at the very entrance of the multibrand store. That’s why the design strategy includes clear communication elements, brand-led visual cues, and spatial storytelling to attract and guide the consumer toward the Nike space.
Once inside, the environment reflects Nike’s brand identity through high-impact graphics, performance-driven materials, and a layout designed for engagement and conversion. The result is a dynamic, immersive experience that brings the world of Nike Running to life within the Cisalfa ecosystem.
This project illustrates how sport retail design can elevate the brand experience even in shared commercial contexts, delivering both visibility and emotional resonance.
Discover our project for Cisalfa Flagship in Rome
CISALFA | Retail Design | Vandadesigners
