NIKE RUNNING SHOP-IN-SHOP | CISALFA BERGAMO

A Nike Running corner inside Cisalfa Sport Bergamo

For the Cisalfa Sport store in Bergamo, we designed a dedicated space for the Nike Running world, conceived to stand out visually within a large multibrand store. The corner runs along a key wall of the shop floor and is recognisable from the entrance thanks to a colour and material language that sets it apart from the rest of the store.

Raised platforms staging movement

At the centre of the layout, raised wooden platforms host mannequins captured in dynamic poses, as if caught mid-run. The figures wear technical pieces in the bright fluorescent colours typical of running collections, from vivid yellow to pink, building a scenic effect that immediately communicates the sporty character of the corner.

Materials, colour and visual communication

A bright green wall carries the “Running” graphic and backs the shelving for footwear and technical apparel, while dark wood finishes bring warmth and order to the space. The result is a corner that reads instantly, able to dialogue with the rest of the store while keeping its own visual identity.

A corner built for movement

Positioning the raised platforms at the centre of the layout was a deliberate choice: it puts the mannequins, and the energy they convey, at the heart of the customer’s first impression. Everything else in the corner, from the green graphic wall to the dark wood shelving, was designed to support that focal point.

Related projects

Discover also the Nike Women AW Lab and Nike City Ready projects.