NIKE MOTION ADAPT BRA | Launch Campaign

LA RINASCENTE | MILAN | DESIGN AND PROJECT MANAGEMENT

The Motion Adapt Sport Bra campaign was created in the Coin and La Rinascente circuits.

The project aimed to elevate the product launched through an ad hoc installation, with innocent pipes supporting a neon LED sign. Even the mannequins were the object of intervention with the creation of clothes to support the launch product.

 

Logo Vanda Designers

Client: Nike Italy

Location: La Rinascente, Milan | Coin, Milan

Designer: Valentina Elmiger

Graphics: Prisma

Release Date: 2018

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