Zara Home Windows, Concept in Madrid

Creative proposals for the Madrid store windows

These boards gather some proposals developed for the new Zara Home windows in Madrid, Spain.

The project starts from a graphic study that then becomes an installation, telling a simple idea through a strong visual gesture.

A paper installation in motion

At the heart of the concept is a composition of paper birds crossing the window, creating an effect of lightness and movement. Each figure is cut individually and composed to form a continuous flow, almost a trail that guides the eye toward the objects on display.

From Sketch to Window

The project starts from an illustrated storyboard, where the rhythm of the composition and the relationship between the paper figures and the window space are defined. This phase serves to calibrate the density of the installation, balancing visual lightness with scenographic impact.

Materials and Setup

The installation is designed for a window display, with the figures suspended at different heights in front of the Zara Home objects on show. The neutral background of the window lets the play of shadows generated by the composition stand out, while the objects on the surface remain the protagonists of the scene.

A Visual Merchandising and Retail Design Project

This work for Zara Home is part of our path in visual merchandising and retail design applied to windows, a field where visual communication becomes an integral part of the display project.