SKUP | Branding for Nike

SKUP: NIKE GOODIE BAGS FOR FOOTLOCKER EMPLOYEES

At the beginning of 2020 we were contacted by Nike for a new and exciting project: the design of goodie bags for “stripers”, Footlocker’s employees, who are asked to demonstrate their knowledge of Nike products through tests on the educational learning platform.

The awards were to be personalised with a logo, which was to be a fusion of the two learning platforms Nike and Footlocker, that are SKU and Laceup.

In figuring out which name could best represent the two brands, we were inspired by the similarity between SKU and Laceup: S-KUP, like Cup Cup, trophy.

Location: Europe

Designer: Valentina Elmiger

Client: Nike Europe

Release Date: April 8, 2020

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