OH MY CRUNCH Forte dei Marmi – Bar Restaurant Design

When gourmet sandwiches demand architectural expression

Some concepts arrive fully formed. Others reveal themselves through design.

OH MY CRUNCH began with a simple premise: create the world’s best sandwich. But great food demands great context. Consequently, when the opportunity came to design their first flagship location in Forte dei Marmi, we knew this wasn’t just restaurant design. Rather, it was creating physical expression of what makes a sandwich unforgettable—texture, surprise, bold flavor.

The result? A bar restaurant design that translates culinary crunch into spatial experience across three locations: the flagship in Forte dei Marmi’s prestigious coastal setting, Milan’s urban energy, and Saint Tropez’s Mediterranean sophistication.

The Forte dei Marmi flagship concept

Forte dei Marmi demands design confidence. This isn’t a location for timid choices or safe solutions. Instead, it’s where Italian coastal sophistication meets international luxury clientele expecting excellence.

For OH MY CRUNCH’s flagship, we developed dual spatial narrative. The front section embraces minimalist geometry and neutral tones—calm, refined, inviting. This creates arrival moment that doesn’t overwhelm. Guests enter through serenity.

Then comes the reveal. The kitchen and bar area explode with energy and color. This juxtaposition isn’t arbitrary. Rather, it mirrors the sandwich experience itself: composed exterior, explosive interior flavor. The space tells the brand story architecturally.

The bar as visual protagonist

In our bar restaurant design, the bar isn’t supporting element. Instead, it commands the space as both functional heart and visual centerpiece.

We clad the bar in high-performance polycarbonate replicating flaming pink alabaster stone. This choice delivers multiple impacts simultaneously. Visually, it creates unmissable focal point—luxury material presence without literal luxury material cost or weight. Functionally, polycarbonate offers durability essential for high-volume service environment. Sustainably, it aligns with contemporary material responsibility.

The pink isn’t decorative afterthought. Rather, it becomes brand signature, instantly recognizable, impossible to replicate. Moreover, it shifts perception throughout the day as natural light changes, creating dynamic rather than static visual experience.

Sleek lines and modern finishes complete the bar design. Every detail serves both aesthetics and operational efficiency—this bar works as hard as it looks good.

 Material strategy and spatial flow

Material choices define experience quality in restaurant design.

Beyond the signature polycarbonate, we incorporated reclaimed wood adding warmth and textural contrast against contemporary finishes. This isn’t trendy sustainability theater. Rather, it’s thoughtful material selection that ages beautifully while reducing environmental impact.

Spatial organization guides intuitive customer journey. Open layouts encourage exploration. Sightlines remain clear. The kitchen’s visibility reinforces quality and transparency—guests see their sandwiches crafted, building anticipation and trust.

Retail integration extends the brand beyond dining. Branded merchandise displays naturally within the space, transforming restaurant into lifestyle destination. Customers don’t just eat, they engage with complete OH MY CRUNCH world.

Technology enhancing experience

Contemporary bar restaurant design requires technological intelligence without technological dominance.

We integrated digital menus and ordering systems that streamline service without creating sterile atmosphere. Smart lighting adjusts throughout service periods, maintaining energy while shifting ambiance from casual lunch to evening destination. These systems operate invisibly—guests experience benefits without noticing infrastructure.

Energy-efficient systems throughout reduce operational costs while supporting sustainability commitments. This isn’t added expense. Rather, it’s strategic investment that pays ongoing dividends.

From Forte dei Marmi to international expansion

The flagship established design language now extending to Milan and Saint Tropez. Each location adapts the core concept to its specific context while maintaining unmistakable OH MY CRUNCH identity.

Milan brings urban energy. Saint Tropez embraces coastal Mediterranean aesthetic. Forte dei Marmi balances both—sophisticated coast meets international destination. The design system we created scales and adapts without diluting brand strength.

Bar restaurant design expertise

If you’re developing food concepts requiring spatial design that amplifies rather than houses the culinary experience, VANDA brings expertise translating flavor into architecture.

We understand that successful bar restaurant design doesn’t follow formulas. Instead, it requires understanding brand essence deeply enough to express it spatially. From material choices to spatial flow to technological integration, every decision serves the complete experience.

OH MY CRUNCH demonstrates how bold design choices create destinations rather than locations. When space and concept speak the same language, customers don’t just visit, they return and advocate.

OH MY CRUNCH Flagship, Forte dei Marmi
Client: OH MY CRUNCH
Bar & Restaurant Design: VANDA Designers
Location: Forte dei Marmi (flagship), Milano, Saint Tropez
Year: 2023
Typology: Bar restaurant design, gourmet sandwich concept, multi-location brand

Explore our restaurant design projects

VANDA | Bar & Restaurant Interior Design Across Europe
Design your food concept

Contact VANDA Designers | Interior Design Studio Italy