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NIKE RUNNING CISALFA | Retail Design

A corner for the running world

The project for a corner as large as the Nike corner in Bergamo is to all intents and purposes complete as if it were a shop entirely dedicated to the world of Nike running, with the difference that thinking of a shop-in-shop involves different flow dynamics and more complex objectives from the point of view of consumer involvement.

The consumer’s journey begins at the entrance to the shop, which can be very far away from the place being designed, so it is necessary to think of different communication and design support strategies.

 

 

Logo Vanda Designers

Location: Busnago | Italy

Designer: Valentina Elmiger & Aurora de La Fuente

Client: Nike Italy

Furniture: Zampieri Carpentry

Assembly: Eurolem

Release Date: March 27, 2014

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