MUSTANG | Product Design

Mustang Shopwindow Props: A Product Design System for Retail Displays

Simplicity is the ultimate sophistication

For Mustang, VANDA designed and produced the full set of props and product communication supports used across the brand’s new shopwindow showcases. Rather than a single hero object, the brief called for a coherent family of display elements able to stage footwear consistently across different store formats and window sizes.

The resulting system favors clean geometry and a restrained material palette, letting the product remain the clear protagonist of every composition while still giving each showcase a distinct, considered presence.

Geometric volumes that carry the brand

A family of angular blue blocks, produced at several scales, forms the backbone of the display system. Their faceted geometry catches light differently depending on the viewing angle, while the Mustang logo, applied directly onto the surfaces, keeps brand recognition immediate even from a distance.

A terrazzo-effect base for the logo

Alongside the blue volumes, a second family of props uses a speckled, terrazzo-effect material to create a softer, more tactile counterpoint. These pieces carry the Mustang monogram or seasonal messaging such as New Collection, adding texture and a sense of craft to the otherwise sharp-edged display system.

Staging the product with props

In the showcases, sneakers are arranged directly alongside the geometric props and their branded boxes, creating compact, editorial-style groupings. The props act as plinths and backdrops in equal measure, giving each shoe room to stand out while keeping the overall composition anchored to the Mustang identity.

Print collateral that extends the system

The same visual language carries through into printed product communication materials, from technical spec sheets to promotional booklets such as the Blue collection insert. Consistent typography, color and layout tie these printed pieces back to the physical props, extending the concept beyond the shop window itself.

From Mustang to our approach to product design

The Mustang project shows how VANDA approaches product design at a smaller scale, applying the same care given to full retail environments to individual props and communication tools. This attention to detail, from geometry to material choice, continues to inform our work for fashion and lifestyle brands across Italy and Europe.

Related projects

Discover also the MUSTANG TOOLS and MUSTANG CORNER projects.