WELDING TECHINCAL CENTRE – Amada Italia

We are proud to present one of our most representative projects in the field of retail design for industrial spaces: the new Welding Technical Centre for Amada Italia, a global leader in the production of robots and sheet metal processing technologies. We were responsible for the design and realization of this cutting-edge showroom, tailored for industrial environments.

A NEW FACE FOR A TECHNOLOGICAL EXCELLENCE

The project was developed within an existing industrial warehouse, which we transformed into a state-of-the-art showroom that reflects Amada’s core values of innovation, precision, and technological advancement.

The transformation began with the design of a new architectural entrance, featuring a bold and scenic canopy that welcomes visitors and sets the tone for the entire space: technology, design, and functionality.

OUTDOOR SPACE: A GARDEN BLENDING NATURE AND BRAND IDENTITY

The exterior area was completely reimagined to offer an immersive and pleasant visitor experience. We designed a garden with pathways, carefully selected trees, and circular benches designed for relaxing in the shade. At the center is a fountain with the Amada logo, which has quickly become an iconic and photogenic focal point of the centre.

INTERIOR DESIGN: TECHNOLOGY AND CUSTOM CARPENTRY

The interior of the Welding Technical Centre was entirely custom-designed with meticulous attention to detail. At its heart is a bespoke carpentry concept that blends technical and warm materials, creating a space that is both professional and welcoming.

The showroom was conceived as an immersive and interactive environment where visitors can engage directly with Amada’s cutting-edge innovations. Equipped with LED walls, touchscreen tables, and advanced projection systems, the space is a powerful communication and training tool—fully integrated into a contemporary design language for professional settings.

A PROJECT BALANCING COMMUNICATION AND FUNCTIONALITY

With the Welding Technical Centre, we have created a space that not only showcases Amada’s technological excellence, but also serves as a powerful tool for corporate storytelling. Every element—from the landscaping to the interior layout—was designed to highlight the brand’s values of innovation, precision, and forward-thinking vision.