LA SPORTIVA · FLAGSHIP STORE ZIANO DI FIEMME

WHEN THE CLIENT’S VALUES ALIGN WITH OURS, A TRULY AUTHENTIC PROJECT TAKES SHAPE.

For La Sportiva, a global icon in the world of mountaineering and outdoor performance, we were invited to take part in the design competition for their new flagship store in Ziano di Fiemme.
Although the project was not selected, it was an inspiring challenge that allowed us to grow and explore new creative possibilities.

We approached the concept with the same mindset that guides those who live the mountain: focus, respect for natural laws, and a drive toward the essential.
Our goal was to design a space that blends design and performance, where materials, light, and geometry evoke rock faces, ridges, and alpine landscapes — creating an immersive environment that conveys the sense of presence and freedom found in the mountains.

Quality, evolution, and responsibility are the pillars of our design philosophy. Together with La Sportiva, we share the belief that authenticity is born from discipline and control, yet also from instinct and passion.
The project was developed using advanced BIM modeling, allowing us to manage layouts, renderings, budgets, and timelines in an integrated way — anticipating revisions and improving communication across departments such as Sales, Retail, Marketing, and Communication.

An exercise in what we call Super-Design — where conceptual thinking becomes a physical and sensory experience.
The mountain teaches us that fear, error, and risk are part of life. Within that awareness, we found the key to our concept: transforming complexity into harmony.

Discover our project for North Sails

Retail Design for North Sails: Sustainable Flagship Store in Saint Tropez