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AWLAB WOMENS REFURBISH | Retail Design

A YOUNG COLORFUL CONCEPT

The concept of the new Nike’s women space inside the Milan flagship store of Awlab started from a simple suggestion: the girls’ wardrobes, full of colors and secret games. A girl’s wardrobe is not a simple wardrobe, it is full of stories we took inspiration from.

We transformed the walls and opening the windows, letting the sunlight filter through lightweight perforated metallic sheet. We created an area designed to attract and intrigue the customers, who in such a short space needed to perceive a unique environment, tailor-made for them. A place filled with colors, plants, suggestions and lights, an ideal frame for accessories, shoes and Nike Clothing.

 

Logo Vanda Designers

Client: Nike, AWLab

Location: Via Torino, Milan

Designer: Valentina Elmiger

Visual merchandising: CPM

Bespoke Furniture: Falegnameria Zampieri

Virtual dressing: Magic Mirror

Release Date: 2018

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