Yootoo: A Modular Retail Design Concept for Tech Accessories Stores

Furnishings that adapt from small kiosks to full-format stores

The Yootoo project takes shape around the growth of Melaggiusti, a company specializing in smartphone and tablet repair, as it moves from single repair points into a proper retail network. The brief called for spaces able to communicate technology clearly while involving customers directly, not only through the sale and repair of accessories but also through training courses and one-to-one education sessions.

Since the format needed to work across very different footprints, from small shops of around 30 square meters to full stores of up to 150 square meters, every element of the design had to remain flexible without losing its identity. Furnishings, lighting and accessories were therefore designed and produced specifically for the Yootoo network, so that the same visual language could scale up or down depending on the size of each location.

From compact kiosks to full-format stores

Each Yootoo store had to work as a coherent format regardless of size, so the layout was built around a set of modular counters and display units that can be combined in different configurations. In the smallest kiosks, these modules concentrate sale and repair functions in a single compact area, while in larger stores they expand to include dedicated zones for personalization, training and customer education.

Furnishings designed for every function

Custom counters in wood and microcement anchor each store, hosting everything from accessory displays to interactive charging and personalization stations. Category signage for areas such as health, smart home and kids products helps customers navigate the offer quickly, while dedicated corners with stools and pendant lighting support the one-to-one training sessions that are central to the Yootoo experience.

A recognizable brand across unique interiors

The guiding design principle was to let customers recognize the Yootoo brand and concept immediately in every store, while still allowing each location to feel distinct rather than replicated. Wall graphics, such as the city map used as a backdrop in several stores, were adapted to each context, reinforcing the sense that every shop had been considered individually within a shared design system built to support the opening of up to 100 stores over three years.

Materials and color that unify the collection

A consistent palette of natural wood, microcement and warm metal runs through every Yootoo store, punctuated by soft blue accents on shelving and signage. Green plants and pendant lighting soften the technical character of the spaces, creating an atmosphere that feels approachable even where the focus is on repair and technology.

From Yootoo to our approach to retail design

Yootoo reflects how VANDA develops retail design concepts meant to scale, building a flexible system of furnishings and materials that keeps a brand consistent across dozens of locations while giving each store room to feel like its own place. This balance between a strong, repeatable identity and local uniqueness continues to guide our retail projects for international brands across Italy and Europe.