SKUP | Footlocker goodie bag


At the beginning of 2020 we were contacted by Nike for a new and exciting project: the design of goodie bags for “stripers”, Footlocker’s employees, who are asked to demonstrate their knowledge of Nike products through tests on the educational learning platform.

The awards were to be personalised with a logo, which was to be a fusion of the two learning platforms Nike and Footlocker, that are SKU and Laceup.

In figuring out which name could best represent the two brands, we were inspired by the similarity between SKU and Laceup: S-KUP, like Cup Cup, trophy.

We proposed it to Nike who approved our idea, so we started designing the logo.

The award bags or “goodie bags” would have a monthly frequency and would always have to be different in their main gadgets.

So we thought we’d theme each month, always starting from the macro theme of environmental sustainability: one month Music, one Journey, one Sport, one Party and so on, always looking for the most particular and attractive award.

Logo Vanda Designers

Place:: Milan | Italy

Designer:: Valentina Elmiger

Release Date: 2020


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